Aahung’s Communications Component uses a variety of approaches to spread awareness on SRHR to the general public and share the organization’s values with a broader audience.


Aahung uses innovative, cutting edge media strategies to deliver its message to a wider audience. By creating engaging information, education and communication materiel in Urdu and English that is distributed widely, and by engaging with electronic and print media as well as maintaining a strong social media presence, Aahung is able to distribute its information to a diverse audience.

More recently, Aahung has engaged in using community theatre to perform plays for a large audience on issues such as early age marriages. Mobile cinema campaigns, SMS text campaigns and social media campaigns on critical challenges such as child sexual abuse prevention have also all been used by Aahung to spread information and promote the adoption of safer behaviors. Aahung is continuing to evolve its communications strategies as technology evolves and prioritize independent access to our tools and training program content.

Aahung’s communication efforts have an emphasis on greater engagement online through a dynamic website, social media and a web portal.