Aahung’s Communication efforts aim to amplify messaging on Sexual and Reproductive Health and Rights to the Pakistani community.


Dynamic, cutting edge media strategies are used to deliver Aahung’s message to a broader audience. By creating widely distributed captivating material in Urdu, English and Sindhi, broadcasting this content on social media and cable television, and by working closely with journalists on capacity building and partnerships, the Communications team working in conjunction with the program teams, is able to reach a diverse audience.

Aahung also employs traditional forms of communication such as street theatre, radio campaigns, and mobile cinema, in order to reach out to the communities we work in, as well as to raise awareness and promote safer behaviours.